What’s In A Name?

April 21st, 2009

What’s In A Name?

  How important is your company’s name?  To most of us, a name is everything.  It’s your image, your “brand,” and vital to attracting prospects to your business.   In some cases, your company name describes exactly what you do — i.e. “Topnotch Medical Center.”  In others, your name may not reveal your service.  But no matter what, your name can attract potential customers…  especially when you establish your brand on the internet… where many new prospects can find you. 

 

How do you get people to find you on the internet?  As one colleague shared with me, “you’ve got to think out of the box.”

 

One way is to build your online reputation around your name. To make your name stand out from the crowd, consider saving more than just your name with search engines.  For about $9.95, you can save descriptive names at Go Daddy or 1and1.com.  Think of names beyond your company name.

 

Think “out of the box.”

 

For instance, if your company name is “Smith Communications,” what other phrases   could describe your services in a positive way?  

 

T. Harv Eker, best-selling author of, “Secrets of the Millionaire’s Mind, branded his marketing seminar as, “The World’s Greatest Marketing Seminar.”  He confessed to his audience that he was surprised no one else had taken “that name” before.  Now,

that phrase, “World’s Greatest Marketing Seminar” is redirected to his website.  Wouldn’t you agree that it probably attracts business?

(Harv also went from zero to millionaire in 2 1/2 years, and he is the founder of Peak Potentials, the fastest growing success training school in North America.)As an affiliate for Harv’s work, I saved the phrase:  www.lynnsuggests.com, so I can get credit for referrals.  (Check it out…) 

I’ve also saved several names for my business.  One is for this blog:  www.greatmarketingmessages.com.  Another is my own name – www.lynnsanders.biz 

 

What names might best describe YOUR services?  Search on Google to see if those names are available.  Consider saving a name – and then link it to your website.  The more traffic, the more business.

 

Make YOUR Brand Stand Out! 

 

Inner Game Of Success

March 30th, 2009

For years and years, I’ve read books about the power of positive thinking. 

From Napolean Hill’s book, “Think and Grow Rich,” to “The Science of Getting Rich” by Wattles, to T. Harv Eker’s bestseller, “Secrets of the Millionaire Mind, I’ve come to realize that inner principles of success DO exist to lead us to a world of wealth. 

So — why aren’t more people instantly rich after reading any of the gems of positive thinking out in the universe?  Why?  Because there is a difference between awareness and actually putting a principle into practice.  It takes work….  INNER work…. just as we go about our daily physical tasks each day, it’s equally important to do inner work on a consistent basis. 

 There is a difference between just realizing a truth and actually practicing that awareness on a daily basis.  For instance, how many times do you find yourself saying something negative to yourself?  It’s so easy to lapse into negative thought.  (Especially when surrounded by negative thought throughout the media.)

 How about putting ourselves on a diet of positive thought?   To start, we could make ten minutes to meditate, contemplate positive thoughts and aspirations, and repeat positive affirmations.  When (or if) negative thoughts creep up during the day, we can watch these mind games and replace them with positive words. 

The inner game of success means mastering the ongoing chatter within our mind.  When that chatter becomes more and more positive, our outer world is bound to reflect those inner thoughts.

I’d be interested in your thoughts about this…

Creating Your Compelling Story…

March 1st, 2009

It’s interesting how influential visual media has become in our daily lives.   Whether it’s television, movies or videos, our eyes are bombarded with images both day and night.  

Yet, equally important is the need to craft that story with effective writing.  Compelling writing can be placed in blogs, in articles, advertising and publicity releases.  Writing is the foundation of how others view our business.

Northwestern professor, Fred Shafer, shared his insights last fall at a writer’s meeting on creating effective writing.  To a packed audience, with my colleagues hanging on his every word, Fred offered his wisdom.  Here’s what he said…

1.  “Good writing is designed for the ear, not eye.  Long before I write stories, I listened for stories… ”

2.  “Narrative writing is all about movement.  Effective and pleasing movement is made possible by variations in sentence length and structure.”

3.  “Longer sentenes can convey an emotional rush.  Words can spill out… they can pull things together that belong together.”

4.  “Shorter sentences slow down the narrative.  They show urgency.  Emphasis.  And how a process is carried out methodically.”

5.  “Long and short sentences work together to create a pleasing movement.”

6.  “What makes writing beautiful?  It’s rhythm… Changes in paragraphs are not as much about subject but about changes in emotion.”

So, the next time you’re sitting across an empty page, imagine how you’d talk to someone about your message.  

Listen to the rhythm of your sentences.  Do they vary in length?  What choice of words are you using?  Do long sentences alternate with short ones?  As you become more conscious of your writing, you’ll be honing your skill in creating a compelling story… even if the story is about you. 

Making A Difference Is A Choice…

February 11th, 2009

The great philosophers of all time recognized that our thoughts ultimately determine what happens to us.  It’s not the other way around.

“We do not quit playing because we grow old, we grow old because we quit playing.”  Oliver Wendell Holmes

 When we realize that we all have innate power to reach out and make a difference, then all kinds of wonderful things happen.

I’ve been greatly inspired lately by the deeds of our youth.  In completing research for my first children’s book, “Social Justice:  How You Can Make A Difference,” I did internet research and discovered a number of non-profits, started by kids, who have helped millions of others. 

What’s fascinating to me is that kids often don’t have a preconceived thought in their mind that they can’t accomplish their goals.  They just go out and DO IT! 

In my book, one of the youth I talked about was Bilaal Rajaan from Toronto, Canada, who started fundraising for earthquake victims at age four.  He heard about children who had lost their parents and happened to be eating a clementine at the moment.  So, he decided to go door-to-door and raise funds for these kids by selling clementines.  That first effort netted him $350.

Now, Bilaal has literally raised millions of dollars, and has just published HIS first book — at age twelve.  If you’d like to hear his interview with Alex Mandossian, check out Alex’s blog — www.alexmandossian.com, and scroll down to his audio clip with Bilaal. 

On Bilaal’s website (www.makingchangenow.com), you’ll find that Bilaal has raised over $5 million for various causes and is the youngest Ambassador ever for UNICEF, worldwide. He has been granted many awards for his tireless efforts these past eight years.

Bilaal’s  ultimate goal is to inspire one million kids in the next three years to maximize their true potential and get involved in creating a better world, to have fun and to MAKE CHANGE NOW. There is only now, because tomorrow isn’t here yet. Now, today, is when change starts.

It’s amazing to hear from youth what it takes to make a difference.  As Bilaal recommends, “Just go for it!”

A Day For History!

November 4th, 2008

Hooooooray!

November 4, 2008.  This is a day that goes down in history.  Barack Obama has done it!  The first African-American to be elected as the next President of the United States.  And we, the people have helped make it happen.

What a thrilling triumph for the American people.   I felt lucky to have heard Obama speak at the Highland Park Women’s Club several years ago — long before he considered running for the Presidency. 

After he spoke with such passion, everyone gave him a standing ovation.  Whispers floated across the air.  “This is the kind of person who should be our President!”  People nodded, cheering, clapping, and wondering if such an idea could even be possible.

I could only hope and dream.  And tonight, those dreams have been answered.  Our country needs a change, and the people have spoken.  May we all pull together — at last — and rebuild our country… with liberty and justice for all.

Stepping Outside The Box

September 30th, 2008

It was an adventure we would never forget. 

On July 23rd, 2008, a group of thirty-one volunteers journeyed to Ecuador on a program called Causes For Change International.  Most came from the Chicago area, but others ventured from Ohio, Michigan, California, Jamaica and even from as far as Australia.  For many, this was a first-time experience.  Our purpose was to provide free medical and dental services to poor children who had never received help before.  For those who weren’t healthcare professionals, we offered to do whatever we could. 

 

It was a life transforming experience, filled with the joys of giving.  My husband Joel Sanders, a holistic dentist in Highland Park, couldn’t resist.  Soon, our intrepid teenage son, Andrew decided to join, along with his buddy, Jack Fuller of Winnetka.  Others from the North Shore included Highland Park college student Anne Bartels, Dr. Ricardo Senno of Evanston/Lincolnshire and Wilmette photographer, George Pfoertner.   

 

As my son Andrew recommended, sometimes you’ve got to “step outside the box.” 

So, although nervous, I decided to go along too.  The trip pushed me beyond my preconceived limitations, and offered much more than we all anticipated.  Causes For Change International showed us a wider perspective of the needs beyond “our box,” and the value of giving.  After all, the deepest connections are the inner ones.   

 

When given the assignment to collect 1000 small stuffed animals for the Ecuadorian children, it seemed impossible.  Yet, with faith and effort, we were able to surpass that goal.  Thanks to the generosity of North Shore locals, about 1800 toys were donated, which the children cherished.  Dental supplies were also donated, and monetary contributions purchased 1700 new toothbrushes and 250 solar calculators for the schools which lacked electricity. 

 

It was amazing to realize these children have no toys.  The stuffed animals motivated the children to sit down for dental treatment.  Dentistry consisted of a check-up and if needed, dental extractions.  (They were more afraid of the shot than the extraction!)  There was no electricity.  No fancy equipment.  And no x-rays.  A flashlight provided light over each child’s mouth.     

 

From our hotel base in Naranjal, Ecuador, a bus drove us to different remote schools.  Each day, about 500 children waited at a schoolyard, accompanied by a parent.

They came by bus, canoe or on foot, often traveling for hours.  An armed guard stayed with us for added protection.  

 

We were a handful of people serving 2,300 children in one week.  Three dentists.  Two general doctors.  An ophthalmologist.  An occupational therapist.  And everyone else – both youth and adults from different professions.  Using five separate rooms, we set up stations at each school:  an education room – teaching kids how to brush teeth, a dental room, medical room, eye doctor room and a pharmacy, rationing out 10 children’s vitamins, anti-parasite pills and aspirin. 

 

Children sat in a plastic seat, alongside a garbage pail with a plastic bag for spitting.  With plentiful sugar cane and no toothbrushes, toothpaste or dental checkups, children in the past had died from dental abscesses.  Before treatment began, some children screamed.  Some cried.  And some refused to open their mouth, even with their desperate mothers urging them on.  There was no other healthcare option for them.  Most children in need lost their baby teeth.  Some had adult teeth removed to prevent bigger problems in the future.

 

Under 90-degree heat, as the kids waited their turn for hours in the schoolyard, we distracted them with activities.  Everyone pitched in, doing whatever they could.  You could see by the looks of gratitude that we were appreciated.

 

As the Naranjal Mayor said in an inspiring speech, “You are the causes for change.”  I learned that he was right.  Yes, we each can create change.  All it takes is the belief. 

Park Avenue Productions: 847-501-2867

September 8th, 2008

Sorry!  Our website is down…

For some unknown technical reason, our website seems to have disappeared about a week ago.  I ran after it, but I have no idea what transpired.  The technical mumbo-jumbo  can be disconcerting.

So — last week, my kind marketing colleague pointed the website to another one of our domains.  Lo and behold — today I checked my website, and again — something happened to the page!

 So — if you happen to be reading this page, or wondering where Park Avenue Productions could be, we’re still here… and will have a new home page up within a week. 

In the meanwhile, if you want a dynamic video to educate others, motivate your customers, or promote your business, feel free to call us.  We’ll help create a video clip that can be added to your website.  It will tell your story well so that customers are calling you!

Here’s our phone number — 847-501-2867.   You can also email Lynn Sanders at lynn@parkaveproductions.com.

Samples of our work can be found at: 

www.patientsafetyvideo.com (Telly award-winning video)

www.aehi.org (See P.S.A. on unique school)

www.bestofthenorthshore.com - (See my articles:  “Naomi & Holt,” “One of the Most Unique Schools,” and profiles - “Charles Page,” “Marla Schneider,” “Frank Lieberman,” “Carey Smolensky,” “Gabriel Viti,” “Celebrate the American Spirit.”)

More clips coming sooooooooooon!

And — most thrilling — my first children’s book is coming out in a few months.  It’s called, ”Social Justice:  How You Can Make A Difference.” 

Will upload photos from Ecuador soon.  The trip was amazing!  See more writing at:  http://lynn-sanders.blogspot.com.

Feel free to post a comment.  Would love hearing from you! 

All the best,

Lynn

The Power of Email Marketing

June 15th, 2008

Over the past few weeks, I’ve witnessed the incredible power of email marketing.  Our family will be traveling to Ecuador in July, on a program called “Causes For Change International.” (See:  www.causesforchange.org).

My husband will be providing free dental care to needy children for a week, my son, his friend, a pre-med student and I will be helping out.  Joel is supposed to work on between 160-200 kids per day!

The surprising news came a few weeks ago.  I was told that I needed to bring about 1000 small stuffed animals as gifts for the children who have nothing.  Since these kids receive no medical or dental care all year, and typically are anxious about having any procedure done, it gets them motivated to sit in a chair when they realize that a gift will be given to them afterwards. 

With a wave of concern washing over me, I thought I’d better do SOMETHING.  I sent out an email blast to numerous friends, family and colleagues.  And thankfully, the donations have started coming.  Two young girls, Laura and her friend Nina brought over 6 large bags full of 310 beanie babies!

A writing colleague, Susan Bearman, created a flyer for her son’s school and collected numerous donations from parents at the school picnic last weekend. 

I’m grateful, appreciative and very moved by everyone’s support.  It just goes to show how much we are all connected.  Thank you, Thank you…!  Only about 600 more small stuffed animals to go….

Inspirational Paths Towards Inner Peace

May 9th, 2008

We’re all in this world together, and yet sometimes, that idea gets blurred and foggy.   We see each other as separate until certain people or events happen, which jar our senses and make us realize the inner connection between all of us.

 Today, at the National Speakers Association workshop and luncheon, I was privileged to hear two outstanding speakers, Frank Bucaro and Howard Putnam, offer wisdom about speaking, about ethics, and ultimately about life. 

 Will write more about that…  but since this hour is extremely late, I’ll need to be brief. 

What are YOUR thoughts on living life to its fullest? 

How conscious are you of ethics during your work?

Do you hang around those who inspire you — or those who bring you down?

Lots of powerful food for the mind here.   We need to show more people how powerful videos can help spread their message to the public… and increase funding and support.

Happy Spring!

April 23rd, 2008

Well, time has been flying by, and thank goodness — it’s SPRING!  Hooray!

“Amelia,” the musical about Amelia Earhart went well, and we had a great crowd… lots of positive feedback too.   Soon, we’ll start the process of revising.  Never realized how much revising goes into creative projects like this…

As an interesting note, due to our publicity in the Pioneer Press, we received a note from an organization named, Zonta, the oldest women’s business association.  Earhart was actually one of their most notable members.  Zonta wants us to perform excerpts from “Amelia” at their benefit on May 21st.  So — Chloe Bolan, Dave Flippo and I — along with Tobi (who played Amelia at Theatre Building Chicago) will be performing for Zonta’s event. 

Besides that — I’m finishing a new children’s non-fiction book about Social Justice…. the idea is about how kids can make a difference in the world.  Through my research, I’ve discovered several inspiring organizations, created by youth, who will be noted in this book.   I’m looking forward to seeing this book come to life!

Please feel free to drop me a note!  Did you see “Amelia?”  What do you think about a book on Social Justice for kids?